Our story
Hi, my name is Natali and I am the founder of B.LESS Store.
Our way to this concept started over 5 years ago when I gave birth to our daughter Emma and was struggling with finding my balance. I was constantly looking for small things that would brighten up my days and make my daily routines more joyful.
My husband Sergej, on the other hand, is minimalist and ascetic by nature. And for many years (actually almost 15 years that we are together :)) I have admired him for being happy with what he has, needing just a few basic (but high quality!) things.
Our views started to merge together slowly and we came to the conclusion that we don’t have to become pure minimalists to live a more sustainable life.
We need to make conscious choices and make sure that if we buy things, they’ll be of a good quality and made of natural materials. Plus — they should bring us joy!
And so eventually, after years in corporate management and “working mom” mode, I decided to start my own journey… doing something that makes sense to me… sharing our interests and values with others. And luckily my husband and little Em fully support me in that.
In our online store you will find carefully selected items from natural or recycled / upcycled materials. Most of them are also made in an artisanal way by small craftsmen, which makes them even more valuable.
We hope that on our page you will get inspiration to try ordinary things but this time – made of natural materials. Something that will be not only useful but also will bring you aesthetic pleasure.
Welcome to our community of mindful hedonists!